Charlotte Observer: This Charlotte restaurant opened in 2020 and has already outgrown its space.

It all started with a concept that nobody understood.

But then the Charlotte food community started buzzing about the restaurant with multiple courses based on themes one would think would be impossible to taste.

Yet, somehow chef Sam Hart was accomplishing the impossible at his new restaurant, Counter-, which he opened in 2020 on Thrift Road with managing partner William Brinkley.

Read more at: https://www.charlotteobserver.com/charlottefive/c5-food-drink/article253401860.html#storylink=cpy

"Counter-" Chef/Owner Sam Hart | Creativity, Innovation, Teamwork, Mental Health & More

In a world where we’re often quick to judge on appearances, focused on ourselves, or in a rush, this show is a reminder to slow down. Taste Exchange is a film project that goes beyond the meals and happy hours to interview and connect with the thoughtful human creator(s) behind each experience.

Episode 6 features Counter- with Chef/Owner Sam Hart. Sam opened Counter- in the fall of 2020 and in less than six months, it’s already been a massive success. He hasn’t always been a chef though… With a background in advertising, he started cooking out of necessity early in his career. Years later, the concept of Counter- was born, as an antithesis to the traditional ways things have been done in the restaurant industry - and they’ve taken artistry to a whole new level. Enjoy this incredible conversation with Counter- co-owner and executive chef, Sam Hart.